Today, when you want to purchase some clothing – say some new shoes or a new suit – you visit the store where they’re sold, try a number of them on checking out the fit, comfort, appropriateness. Narrowing a wide offering down to a handful of items that are going to work.
Then, on your way out the door – you pay for the items that you’re going to commit to.
Now imagine a different scenario – one where you’re charged to try-on.
Every selection from the rack is another sale and once you’ve made your selections, you have the option of taking everything you’ve tried on or just the ones that work.
How would pricing change in this second scenario?
First off, the prices would be significantly smaller than in the first scenario. And the seller would be betting on an increased volume of sales to offset the lower prices to be a net positive on revenue.
From the buyer side, this second scenario provides incentive to just grab everything that might work, run out the door, and hope for the best while filling the closet with stuff that may never be used.
For me, the first scenario is far more attractive all the way around.
You?
I sense you’re trying to make a point but I’m too dim to capture what it is. The first scenario is the generally used scenario, whereas the second is rather bizarre. What are you using the second scenario to refer to? I’m missing the reference.
Peter – you’re right, I’m being obtuse. Because of how difficult it is to try out a font without ‘using it’ the 2nd scenario feels like how fonts are sold and priced today.
Oops.. I totally didn’t realize this was a font site. I came direct to this post from Twitter and the name didn’t twig
Thanks for clueing me in!
Peter – thanks for coming by, and letting me know that I need to be more explicit about fonts here.